Case Studies | Verified Ad Performance | Zycent Solutions
Verified Ad Performance

Aggregate results from the accounts we manage, without naming who we manage them for.

Our clients' data stays with our clients. What follows is verified spend and delivery data pulled from Meta Ads Manager, grouped by industry, not by brand.

All account and brand identities withheld under client confidentiality
PKR 1.3Cr+ Cumulative Ad Spend Managed
50+ Client Accounts Handled
8–10x Avg. ROAS Delivered
92%+ Target Achievement Rate

Performance by category, drawn from live and completed Meta Ads accounts.

Figures are aggregated at the industry level. No individual account, spend figure, or brand identity is disclosed.

Home Textiles & Bedding
Avg. ROAS
8–10x
Structure
ABO → CBO

COD-focused funnels with Roman Urdu copy and price-anchored offers built for the local mass-market buyer.

Premium Footwear
Avg. ROAS
8–10x
Structure
ABO Testing

Affluent-buyer targeting using job-title and luxury-interest layering, in place of income-based targeting, which is unavailable on Meta in Pakistan.

Apparel & Fashion
Avg. ROAS
8–10x
Structure
WhatsApp CBO

Conversation-based campaigns designed to move buyers directly into WhatsApp, shortening the path from ad to order.

Haircare & Beauty
Target CPA
PKR 400–500
Structure
CBO Scaling

Controlled daily budgets held against a fixed CPA range while creative angles are rotated monthly to manage fatigue.

Retail & General Ecommerce
Target ROAS
8–10x
Structure
Advantage+

Advantage+ placements on a controlled daily budget, built to protect margin while scaling volume.

International DTC (UK / US / CA / AU)
Avg. ROAS
8–10x
Structure
Shopify + Meta

Full-funnel builds pairing premium Shopify development with Meta Ads for brands launching into Western markets.

Skincare & Cosmetics
Avg. ROAS
8–10x
Structure
Advantage+ Shopping

Ingredient-led creative and before/after proof used to justify premium pricing against local competitors.

Furniture & Home Decor
Avg. ROAS
8–10x
Structure
ABO → CBO

Longer consideration cycle managed through a structured retargeting sequence rather than a single-touch funnel.

Jewelry & Accessories
Avg. ROAS
8–10x
Structure
Retargeting Funnel

Catalog-based dynamic ads paired with a tight retargeting window to capture high-intent, low-frequency buyers.

Kids & Baby Products
Avg. ROAS
8–10x
Structure
Advantage+

Safety and trust signals prioritized in creative sequencing ahead of price, given the buyer's risk sensitivity.

Fitness & Activewear
Avg. ROAS
8–10x
Structure
UGC Creative Testing

Weekly creative rotation built around user-generated content to hold CTR as the account scales.

Electronics & Gadget Accessories
Avg. ROAS
8–10x
Structure
CBO Scaling

Feature-led demo creative used to reduce return rates alongside acquisition cost.

Pet Care Products
Avg. ROAS
8–10x
Structure
Interest Stacking

Layered interest and behavior targeting used to isolate high-LTV pet owners early in the account.

Food & Beverage (D2C)
Avg. ROAS
8–10x
Structure
COD Funnel

Subscription and bundle offers tested against single-unit pricing to lift average order value.

Health & Wellness Supplements
Avg. ROAS
8–10x
Structure
Advantage+ Shopping

Compliance-conscious claims paired with third-party trust signals to offset category skepticism.

Handbags & Leather Goods
Avg. ROAS
8–10x
Structure
Lookalike Scaling

Purchase-based lookalikes layered on top of engagement audiences once the pixel reached signal threshold.

Watches & Eyewear
Avg. ROAS
8–10x
Structure
Retargeting + Broad

Broad targeting for top-of-funnel volume, narrow retargeting for the close, split across separate budgets.

Home Fragrance & Candles
Avg. ROAS
8–10x
Structure
CBO Scaling

Gifting-occasion creative calendar used to smooth seasonal demand spikes across the year.

Education Services (Lead Gen)
Success Rate
92%+
Structure
Lead Form Ads

Instant Form campaigns built to reduce friction for parents enrolling on mobile, with a same-day follow-up flow.

Clinic & Healthcare Services (Lead Gen)
Success Rate
92%+
Structure
WhatsApp Lead Gen

Direct-to-WhatsApp booking flow used to cut the gap between ad click and confirmed appointment.

The numbers behind the work, not the names attached to it

3+ Years Managing Paid Accounts
20 Industries Served
85%+ Client Retention Rate
5 Countries Served (Local + International)

How we structure every account we take on

  • 01

    ABO first, CBO once proven

    New accounts start on ad-set budget optimization to isolate winning creative and audience combinations, then move to campaign budget optimization to scale what's already working.

  • 02

    Copy built for the buyer, not the brief

    Roman Urdu, COD-first messaging and price anchoring for mass-market accounts. English, positioning-led copy for premium and international accounts.

  • 03

    Budget tied to margin, not ambition

    Daily budgets are set against target CPA and contribution margin per account, not a flat number picked in advance.

Want your account managed the same way?

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